Heidi Peak graduated with honors from Virginia Commonwealth University's Communication Arts and Design School. Her education, coupled with over 18 years of professional design experience, has given her thorough knowledge of the pre-press and printing process. Heidi's work-whether in traditional print or on the Web-reflects sensitivity to typography and attention to detail. She continuously challenges herself by seeking opportunities to think beyond "the box" so she can better serve her clients by setting them apart from their competition.

Art Direction
	Perform thorough needs assessments to determine client goals and possibilities for effective corporate branding.
	Research-finding images on the Internet, checking out the competition, or negotiating print pricing to maximize client project management/relationships.
	Develop and design visual solutions to broaden client markets, including:
Corporate identity packages Direct mail campaigns Exhibit designs Media kits Multi-media presentation materials Promotional items Web sites
	Provide multiple comprehensive mockups to convey potential concepts and directions.
	Direct photo shoots for merchandise/life style presentations; work with voice talent, models, photographers, typesetters, and set designers for on-location shoots.
	Produce digital files for printing and PDF proofing; perform press checks and print project management to ensure high-quality production.
Clients:
Best Products Inc. Circuit City Stores, Inc. City of Richmond (VA) Collecting Concepts Ethyl Corporation GE Financial Assurance Graves Mountain Lodge McKesson Medical-Surgical Overnite Transportation Pro Group SPI New Media VRCO, Inc.
Illustration and Signage
In various media from traditional graphite, pen and ink, color pencil, acrylic and watercolor, to digital renderings, we produce illustrations to suit our clients needs.
Architectural renderings Animal portraits Custom painted signage Botanical impressions
Clients:
City of Richmond, VA Collecting Concepts Haley Pearsall, Inc. Heilig Meyers Overnite Transportation SPI New Media
Awards and Recognition
	1992 Award of Excellence by the Printing Industries of Virginia
	1991 Best of Show For Audio Visual Presentation in the Gold Tour, New York
	1990 First Place AMI Award For Audio Visual Presentation, Arizona
	1990 Art Director Award For Audio Visual Presentation at AMI Awards, Arizona
	1989 Published Work in Audio Visual Communication Magazine
	1988 Second Place AMI Award For Audio Visual Presentation, Arizona
	1987 Produce Cover Design For AV Video Magazine

Graphic and Editorial Design
	From concept to the finished product, we produce eye-catching pieces for any corporate or communication/marketing need, including:
	Brochures Business cards CD and book covers Direct mail Letterhead Logos Magazine spreads Posters Newsletters Presentation materials Swing tags Trade show exhibits
	Design four-color and black/white ads for print publications.
	Digitally edit color, reconstruct, retouch and correct images for successful two to five-color printing.
	Create concepts, layout design, and production strategy for local, regional, national and international campaigns to attract multi-target audiences.
Clients:
City of Richmond, VA Collecting Concepts Ethyl Corporation Ginter Hall Assisted Living Communities Goochland-Powhatan Community Services HH Hunt Marks & Harrison Law Firm McKesson Medical-Surgical Overnite Transportation Palmer Distributing Spay Virginia SPI New Media The Humane Society
Web Design
	Develop and design components for effective sites, including: Banners Buttons and icons Home pages Links Navigation aids Photos and illustrations Splash pages
	Create ads for sales promotion/branding on e-commerce Web sites.
	Design print pieces to increase Web site awareness.
	Link to search engines such as Yahoo, AOL, Deja, and Lycos to increase Web traffic.
	Track banner success rates through Microsoft‚ Excel spreadsheets/carriage point assessments.
	Fine-tune product photography in Photoshop/ImageReady.
Clients:
Circuit City Stores Collecting Concepts Twin Peaks Design Virginia Association of Museums